Project Category: UX/UI
Timeframe: 11 weeks
Collaborators: Jon Pendleton + Joel Stadtmueller
Roles: Research, Task Flows, Wireframing, Visual Design, Copywriting
Tools: Figma, Midjourney (for website photography), Photoshop

Create a sustainable business model for an online flower ordering and delivery service.

Bloom Cycle caters primarily to eco-conscious consumers aged 25-34 who value locally sourced products and transparent business practices. Our audience is driven by a desire to support their community, appreciates visual appeal, and prefers the cost savings of repurposed flowers over traditional unsustainable options.

Research + Insight: Our target demographic falls between 25 and 34 years old, constituting 74.6% of surveyed individuals. Key attributes we prioritize based on survey results are working with local businesses, using eco-friendly practices and a sustainable business model, transparency with business operations and quality of product which 88.8% of surveyed individuals valued, and using surplus flowers to reduce waste and offer an affordable product for our customers.

Bloom Cycle is an online-based secondhand flower delivery service that prioritizes sustainability and affordability operating in Seattle, WA. Our team focused on elegant and clean typography, a subdued color palette that speaks to the natural colors of the Pacific Northwest, warm natural lighting for the photographs generated, and compostable materials to align with the business's eco-friendly mission. This design solution creates trust for the consumer that they will receive a quality product and aligns with the core values of Bloom Cycle’s audience.